Non-Fiction
Commercial Advertising

In this module the focus was on learning how to shoot videos for advertisements.

Our group decided to produce a video for a running shoe.
First off we started brainstorming different video ideas and thought about locations where we could realize them.
We quickly agreed on filming a running shoe ad for a track and field athlete, who isn’t satisfied with her performance and therefore wants to increase it getting new shoes.

After we drew up a very sketchy storyboard, we had to think about possible locations. We looked for sports clubs with a suitable running track in Wiesbaden on maps and found three that would fit our checklist. So the next time we were off location hunting in real life, checking out if we could really shoot our video there. The first location on our list was a flop because it was continuously used by. school classes.
The next location was much more promising! It was located more on the outskirts of Wiesbaden and therefore was very quiet and it was even freshly renovated. We didn’t even have a look at the third location as we were confident we wanted to shoot at our second location.
Now that our video-idea and location were set, we had to look for an extra, who would compete against our main character. So we called up some of our friends and found one who wanted to help us.
Now that everything was set our shooting day begun. We looked for a sunny day, loaded our cars with all the equipment and started shooting.

After some technical and weather related difficulties at the beginning, the rest of the shoot went smoothly and we finished our shooting day on time.

Enjoy!